How I got here
Built and scaled a media & search practice at a global digital marketing agency from the ground up into a $5M business, serving brands like Claire’s, Delta Dental, Fossil, Shutterfly, and The Salvation Army across retail, ecommerce, healthcare, B2B, insurance, and CPG.
Moved client-side as VP of Digital Strategy at a national insurance services company, owning paid search, media, SEO, analytics, and affiliate strategy for life insurance, senior health, and home/auto lines.
Most recently VP of Marketing Acquisition at a global, AI-driven SaaS company, leading an integrated team across social, media, and search for a global customer base — and building the measurement and attribution frameworks that give leadership real visibility into what’s working.