Fractional Support
Marketing teams don't need another generalist consultant.
They need someone who’s sat in the VP seat and can go deep — on media performance, on messaging, and on getting AI actually working inside the team. I embed with marketing orgs as fractional support, focused on three areas where senior expertise moves the needle fastest.
Focus Areas
Three areas, not a menu. Engagements usually start in one and expand only if the work calls for it.
AI Enablement for Marketing Teams
Move your team from ad hoc AI use to structured agents, workflows, and governance — building real automation, not just prompting tips.
Media & Channel Optimization
Sharper allocation, sharper measurement, less guessing — paid media expertise pitched at a strategic level: budget allocation, channel mix, measurement rigor.
Messaging & Positioning Strategy
A story your whole GTM motion can stand on — sharpening or rebuilding brand messaging so it holds up across sales, marketing, and product.
Engagement models
Two ways to bring me in, depending on whether you have a defined problem or an ongoing gap.
Project-based
A focused engagement around one pillar — for example, an AI workflow audit and build, or a messaging refresh with a defined start and finish.
Ongoing fractional
Embedded support on a recurring basis — a set number of hours or days per month, functioning as part of your team rather than an outside vendor.
Let's talk about the gap you're trying to fill.
Bring the problem, not a brief. A first call is usually enough to tell whether this is a project, an ongoing engagement, or something you should handle in-house.